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Cynics may claim this is a bit of a gimmick, but I think this has a powerful message - that action en masse can have a major impact. It started in Sydney 2 years ago, where 2.2 million buildings switched off. You can't say that doesn't have a big impact on energy demand and must have been massively noticeable on the grid.
So get involved - sign up, spread the word and switch off for an hour (or more!) on March 28th.
www.earthhour.org/home
"Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has."
Margaret Mead
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